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We exist to give you permission to be unabashedly yourself…unless you’re an asshole. Since 2015, we’ve made $25 Active Sunglasses for Anyone that are No Slip. No Bounce. All Polarized. All of our products speak to the four Fs: Fun, Fashionable, Functional and ‘Ffordable, which make them perfect for anything active.
Inglewood, CA
From our weekly Culture Mastery connections to a detailed vision plan noting annual goals over the next three years for each team, we regularly meet to check on progress and hold ourselves accountable to make positive changes that are tracked through detailed employee experience surveys and other trackable metrics. We regularly check in with our entire staff and develop projects to improve wherever we can.
We also have a positive vision for the future because we are helping to create it. We proudly donate 1% of our annual revenue to 1% For the Planet, a network of non-profit organizations (like Protect Our Winters, Malibu Foundation for Environmental Education, and California Wildlife Center) that have a focus on saving Mother Earth.
In partnership with 1% For the Planet, we put out a pair of sunglasses each year made with recycled plastic, aptly named ‘These Shades are Trash.’ 100% of the proceeds from this pair are donated to non-profit organizations committed to environmentalism.
While other companies might push you to fit in, the best way to fit in at goodr is to be yourself. It’s much easier to live into our core values of Fun & Authenticity if you’re not compartmentalizing yourself into a “work version” of yourself.
At goodr, culture is at the center of everything we do. Our CEO, Stephen Lease, even created a podcast about it called the CULTURE goodr Podcast.
Stephen believes that “chill is the new busy.” If there’s too much work on an employee’s plate, he urges employees to renegotiate deadlines and reprioritize tasks to ensure the team feels at ease.
Our CEO also joins every manager at goodr in ongoing management training, which includes mandatory classes on communication, leadership, feedback, and more. We have an in-house leadership coach as well who meets 1:1 with all leaders and creates tailored plans for every manager and for our CEO.
Here at goodr, we have a Personal Responsibility Policy. What that means at goodr is that the power of “no” is given to all of us. If employees are asked to do something within the scope of their job that they do not want to do, we encourage them to meet with their supervisor and explain their objections. We value ownership, and this policy furthers ownership throughout our company.
We are a company of adults. This means we do not tolerate or allow gossip, backchanneling, or passive-aggressiveness. We encourage everyone to speak to people, not about people. We value radical openness and transparency throughout the company and opt for clear and direct communication, because “clear is kind’.
Internal emails? We don’t believe in them. It’s Slack only around here. We use Slack to collaborate on all projects, and track the work we do in Asana. We also have a Slack channel and weekly segment at our all-staff meeting where employees can give each other Gold Stars to celebrate the amazing work they’re doing.
goodr’s management prioritizes employee wellbeing.
If someone is overwhelmed, management urges them to renegotiate deadlines and reprioritize tasks. We offer generous PTO and trimester reviews evaluate how much PTO employees have taken; the more they utilize the better!
We encourage employees to share frequent feedback that is clear, actionable, recent, and legit. Our leadership team has weekly office hours where employees can meet with them and share feedback.
goodr has complete transparency regarding compensation. Hiring managers disclose salary to prospective hires during interview #1 and goodr has created a “mind the wage gap” initiative to ensure pay equity across roles.
