Selfridges was founded by Harry Gordon Selfridge, changing the world of retail forever when the first store was opened on Oxford Street in 1909. Since then, the brand has opened three stores in Manchester and Birmingham.
Selfridges has been a key reinventor of retail with innovation across in-store experiences and brand partnerships with leaders in luxury. This includes Dior at Alto rooftop collaboration, the opening of Selfridges Cinema, and helping to launch industry disruptors and emerging retail innovators including Charlotte Tilbury and Pangaia.
A leader in sustainability, Selfridges launched its sustainability strategy with Project Ocean in 2011, a complete store takeover spearheaded by Alannah Weston that raised awareness of the issue of overfishing and ocean pollution. In 2020, the brand’s sustainable credentials grew further with the launch of Project Earth, marking a new chapter in the brand’s history – the start of a challenging yet vital journey to change the way we shop. The initiative builds on the industry-leading steps Selfridges has taken over the last 10 years to place sustainability at the heart of the business by committing to reinventing materials, models and mindsets underpinned by the Company’s commitment to Science Based Targets and to achieve Net-zero carbon by 2040 in line with the Paris Agreement.
Selfridges has been transformed in line with a long-term vision that harks back to the core principles of Harry Gordon Selfridge himself, whose high standards of style, service and desire to entertain run through each store today. Selfridges was named “Best Retailer” at the Positive Luxury Awards 2020, a “Best 25 Big Company To Work For” 2020 as awarded by The Sunday Times, and voted “Best Department Store in the World” at the Global Department Store Summits 2010, 2012, 2014, 2018. From weddings to the skate bowl, Selfridges continues to generate new ways to surprise and amaze its customers in London, Manchester, Birmingham and at selfridges.com.
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