Getting Started

Your $495 application fee will provide you with a customer URL for your company’s survey, the chance to administer the survey twice to show improvement over time, a detailed report and dashboard with the results, and your own profile page on the Most Loved Workplace site.

The full process for certification provides you with a full year of our work. The process includes a company survey and cross-comparison (validity) study with the results from our reputation management tool. All certifications require a minimum of a one-year plan commitment.

Research doesn’t lie. A recent study reported that 84% of job seekers say the reputation of a company as an employer is important. COVID has impacted the workplace in many ways, with the most noticeable being that many organizations have realized that a virtual workforce can work. That means that not only are you no longer restricted by a talent pool in a certain location, but the world’s best talent are no longer restricted by looking for organizations in places they live. Most Loved Workplace certification is an important tool to prove to candidates around the world that you are the place they should consider growing their career. 

Most Loved Workplace certification is backed by leading research which proved that when a company is collaborative, respectful, inclusive, and provides clear and positive paths forward for employees, those employees will produce more and perform better for the organization. The research published both in Louis Carter’s book In Great Company: How to Spark Peak Performance by Creating an Emotionally Connected Workplace (McGraw-Hill, 2019) and the peer validated “The Emotionally Connected Leader” article published in the Hesselbein Foundation’s Leader to Leader Journal, provides groundbreaking insights into what truly leads to employees “loving” their company and giving full discretionary effort. 

Even if you don’t qualify, you and your organization will still receive the reporting and scores to know what areas of improvement are needed. Contact Most Loved Workplace for more specific information on prescriptive interventions to improve your scores and become a certified Most Loved Workplace here –

What is Unique About the Most Loved Workplace Certification?

Most Loved Workplace is the culmination of years of research by world-renowned organization culture guru Louis Carter, Best Practice Institute and published by McGraw Hill (In Great Company: 2019) and published as a valid construct  in Wiley’s Leader to Leader Journal (The Emotionally Connected Leader: 2020) 

The research is clear – employees love their workplace not because of compensation, benefits, and certainly not perks like company picnics, beer Fridays, and foosball tables. Most Loved Workplace is the only list that accurately discovers whether the company is a functional working environment. MLW is especially relevant for companies that require accurate information on inclusion and the new way of working post-COVID. MLW is different from other lists because it focuses on true satisfaction and a feeling of respect. We compare these MLW scores with a composite of other employee satisfaction rating sites on the web for accurate reporting. While other lists focus on employee frustrations about monetary issues and desire for friendships and inner circles, MLW focuses on the reality behind how employees perceive their job and working environment. 

84% of job seekers say the reputation of a company as an employer is important. As part of the Enterprise package, you will get exclusive access for one year to the Most Loved Workplace Employer Reputation in-house proprietary software that brings together companies’ ratings from Comparably, Indeed, Glassdoor, and other web sources (not as easily accessible to most users). This will allow you to compare what is being said publicly about your company with how emotionally connected your employees are to give an even more accurate measurement of employee satisfaction for the organization.

After selecting the plan that best fits your needs and completing the purchase, you will be taken to your profile page to start building the information. You will receive a unique login to update and change the information with your company logo, branding, mission, vision, values, and other important information.
Once the survey data has been analyzed, important information will be added to your page related to the Most Loved Workplace areas – (SPARK) Systemic Collaboration, Positive Future, Alignment, Respect, Killer Achievement.

Most engagement surveys are at least 40 questions and many upwards of 60 questions. As any CHRO knows all too well, rater fatigue is real. Long surveys are thrown to the side by employees making them very challenging to analyze. Most Loved Workplace bases itself on a simple 5 area model with little to no rater fatigue. Employees finish it on average 3-4 minutes, making the data much more trustworthy and representative of your current situation. 

Those who purchase the Enterprise plan will receive a full custom report, with a custom dashboard, scores in each area, and a full executive summary of areas of success and also areas that need improvement. For what would normally cost hundreds of thousands of dollars to get this kind of in-depth knowledge, is available for a fraction of that. 

To view a sample dashboard and report, click here – 

Most Loved Workplace Certification Terms

Most Loved Workplace is an annual designation. Simply choose from one of the three plans available, to get started. You have the option to pay monthly, or save two months fees by paying in full. Your certification will last for one year. At that time, you can easily renew your certification by simply distributing a new survey at that time.

Usage of System

You will receive a link to your custom employee survey within 24 hours of completing the order on your profile page.

At that time you will direct your employees to your profile page to access and complete the survey.

The survey will be open for 2 weeks from the date it is created. 

The scores will be entered directly by Most Loved Workplace staff. Users do not enter their own scores. The score will show at the completion of the survey and you grant permission to make it public. You may also choose to see your score privately.  

Yes, if you need an extension on the date the survey is closed, just contact us here to request an extension. 

Most Loved Workplace Winners

Through a partnership with Leader to Leader, the official publication of The Frances Hesselbein Leadership Forum at the University of Pittsburgh, the winners will be voted on and featured in the December 2021 issue of Leader to Leader (published by John Wiley & Sons). Only accepted certified companies are eligible to be featured in the issue. 

NOTE: Not all winners will be printed in the published list. We take into consideration company size, online reviews, financial performance, benefits and compensation, and other factors for final publishing decisions. All decisions made by Most Loved Workplace staff and partners are final. 

The final deadline for consideration in the 2021 Most Loved Workplace list, published in the special December 2021 issue of Leader to Leader is Friday, May 1, 2021.

The first voting cohort for the 2021 Most Loved Workplace list will be published in the Spring 2021 issue of Leader to Leader, the official journal of the Frances Hesselbein Leadership Institute. Voting will take place on your company profile page upon reaching Most Loved Workplace certified status. 

A portion of the criteria for MLW Certification is voting, which will be done on your MLW profile page. 

After completion of the survey by at least 33% of your employee population, you will receive a custom report and dashboard, with scores on all areas of the SPARK construct (see sample report here).


A minimum score of B+ overall is needed to be a certified Most Loved Workplace. If you do not reach that level initially, the report will show you the areas of improvement needed. You can work with one of the certified Most Loved Workplace coaches, or on your own, and retake the survey 3 months later. At that point, we will look for an increase in score in all areas scoring under the B+ to receive your annual certification, and qualify for the 2021 Most Loved Workplace list.

Payment Questions

The quickest way to get your questions answered is by contacting us here Contact. If you need to speak to a human being immediately, we want to talk to you. You can contact us directly by calling 1-800-718-4274 or emailing us at

Technology is certainly not perfect. If your credit card wasn’t processed properly or accepted, you can contact us directly to complete payment – Contact.

You can cancel at any time. To do so:

  1. Click “View/Change Certification”
  2. Under your current plan, click “Cancel”
  3. Verify the cancellation by clicking “Yes, cancel this certification”

Please note, no refunds will be issued on past payments. Your public profile will be removed immediately upon cancelation. 

If you change your mind, you will have to start over, as all canceled certifications will be removed from Most Loved Workplace, so make sure you think it through.