How long does the application and employee pulse take?

The application takes about 1 to 2 minutes. The Love of Workplace Index® Pulse Validation takes about 3 to 4 minutes for each employee and is designed to avoid survey fatigue.

How do employees get the survey and is it confidential?

After you create your culture profile, you receive a unique survey URL. Share that link with employees by email, chat, or your intranet. Responses are confidential and no personally identifiable information is required or collected.

What happens after employees complete the pulse?

Most Loved Workplace® compiles survey responses with your written application and any additional research. Based on the evidence, your company may earn certification, including recognition in more than ten areas such as diversity, inclusion, belonging, career advancement, veterans support, volunteering, and wellbeing.

What if we do not qualify for certification on the first try?

You still get the aggregated insights from your pulse. Many companies use this data to target improvements that boost morale and motivation, then reapply when ready.

What do we receive if we are certified?

You get a verified Most Loved Workplace® profile page. Certified companies can access additional data insights, action planning support, and licensing rights for badges and assets for digital and print use in branding, marketing, and ESG.

Are there fees beyond the application?

Certified companies can opt into premium items such as deeper analytics, action planning tools, and licensing for badges and other branding assets. These carry program fees.

How do we promote our certification once awarded?

Premium certified companies appear on the Most Loved Workplace® company profiles. You can add a press release, branding assets, a careers and jobs widget, and other marketing placements to showcase your achievement.

Certification

An easy 6-step process to become a Most Loved Workplace®.

Join the elite ranks of organizations where employees love to work. Application takes 1–2 minutes; the Love of Workplace Index® Pulse takes each employee 3–4 minutes.

1,800+
certified organizations
2.8M
employees measured
.95
reliability alpha

Apply Free See the 6 steps

2026 America's Top 100 — spots limited

Take the first step

Application takes 1–2 minutes to complete.

The Process

Six steps from application to talent advantage

Verbatim from the live Most Loved Workplace® certification journey — no fluff, no shortcuts.

01Step 1
Application & Setup Company Profile Page
You will participate in an interview and complete our application to create your culture profile. Following this, you will administer the Love of Workplace Index® Pulse Validation to your employees — a quick, straightforward process that takes only 3–4 minutes and is designed to avoid employee fatigue.
02Step 2
Create & Distribute the Love of Workplace Index® Pulse Validation
Once you have completed your profile, you will be given your own unique URL for your Love of Workplace Index® Pulse Validation. Just copy the link and send it to employees to complete. Responses are confidential, and no personally identifiable information is required or collected.
03Step 3
Evaluation
After finishing the process, we compile all responses, including those from the written application and any additional research. Companies can earn Most Loved Workplace® certification in more than ten areas such as diversity, inclusion, belonging, career advancement, support for veterans, volunteering, and wellbeing. If your company does not qualify for certification, you can still use the collected data to initiate improvements that boost employee morale and motivation.
04Step 4
Certification
Once certified, your verified Most Loved Workplace® profile page will be available. Certified companies become eligible to take advantage of additional data insights, action planning, and badge licensing rights for use in digital and in-print branding, marketing, and ESG efforts.
05Step 5
Promote Your Certification to the World
All premium certified companies appear on the Most Loved Workplace® company profiles. Press releases and additional licensing and branding assets can be placed on the page, along with a careers and jobs widget, and various opportunities for marketing and branding.
The Certification Hub
One badge activates four connected surfaces — proof, visibility, authority, and demand.
CertifyProvePublishDistributeAttract
CertCheck
See. Compare. Activate.
Employer Brand Scan
Candidate & AI Visibility
Competitive Intelligence
Regional Benchmarks
Brand Command Center
Badges & Trust Seals
Visipage
Be understood and cited by AI.
Verified AI Profile
Multi-Platform Monitoring
Authority Content
Search & AI Distribution
Entity Disambiguation
Visibility Measurement
BPI + Workplace Report
Build independent authority.
Independent Research
SPARK + LOWI® Evidence
Research Profile
Workplace Report Coverage
Interview Guides
Career-Path Guides
Careers + Amplification
Turn proof into candidate demand.
Certified Career Page
Imported Job Listings
Job-Specific Articles
Social Content
Recruiting Assets
The Work Ahead
Capabilities unlock based on the certification and activation plan you choose.
06Step 6
Your Certification Unlocks the Platform
Certification is your entry point into the Most Loved Workplace® employer-brand platform. Once certified, you can activate the modules that fit your goals — from CertCheck diagnostics and Visipage AI visibility to BPI research, Workplace Report coverage, your own career-page and all related assets, and amplification through The Work Ahead. Each capability is available through the certification and activation plan you choose, so you can start with what matters most and expand as your employer-brand strategy grows.

Proof it works

A certified company, on camera

American Tire Distributors walks through their transformation into a Most Loved Workplace® — what they measured, what they changed, and how the story reached their employees and candidates.

Watch this before you apply. It's the clearest picture of what the certification unlocks internally and externally.

Case study · Video

Transforming into a Most Loved Workplace®

American Tire Distributors — told by the team who drove the change.

Watch the case studyOpens on Best Practice Institute

Real Reactions

How employees react when you tell them you're a Most Loved Workplace®

Straight from certified companies — unscripted, on camera.

Stand Out

Achieve more as a people-first company

Attract

Recruiting the best candidates can be time-consuming and costly. Get a competitive advantage with our data-backed certification.

Retain

Build loyalty and keep your best people on board. Employees of a Most Loved Workplace® are 2–4x more likely to stay.

Transform

Cut through the noise with actionable insights so you can build an employee-focused culture that inspires trust, emotional connectedness, and productivity.

Grow

When employees are emotionally connected, your goals are their goals. They're 4x as likely to do their best work and make customers happy — boosting your bottom line.

Get Certified Start Transformation

FAQs

Answers before you apply

Get Certified Today

Join a movement of companies that put love for their employees at the center of their business model.

Apply Today See the lists