The research behind Most Loved Workplaces®.
Whitepapers, the SPARK model, on-demand webinars, and the tools our team uses to measure emotional connection at work — free to read, watch, and put to use.
Kickstart with the MLW Community
Lou Carter (CEO & Founder), Kayla (Product Manager), and Lisa Willis (Data Analyst) share the strategies that position your company as a Most Loved Workplace® — actionable insights you can use right now.
Prefer audio? Listen to The Leader Show.
Peer-grade papers, free to download
Emotional Connectedness & Organizational Commitment
How the Most Loved Workplace® team built a custom sentiment and emotion-analysis model to interpret employee feedback at scale — methodology, validation, and results.
The LOWI & SPARK Model — Technical Documentation
A data-driven examination of the emotional connection employees have with their workplace, and how it drives engagement and measurable performance.
The SPARK Model
Five research-backed pillars of the Love of Workplace Index® — the foundation of Louis Carter's best-selling book and every Most Loved Workplace® certification.
- S
Systemic Collaboration
Co-creation is the cornerstone. Facilitate an environment across every level so your team is deeply heard and works toward shared goals.
- P
Positive Future
Be clear and positive about your vision. Keep your sights on what you can do better — achieving success together, not against each other.
- A
Alignment of Values
Bottom-line practices for aligning core beliefs, goals, working and communication styles across the company.
- R
Respect
Establishing mutual respect is a must. Build a culture where disrespecting people, their ideas, or passions is simply unacceptable.
- K
Killer Achievement
Connected outcomes are achieved when the team and C-suite are dedicated to results together — fostering a sense of shared success.
lower turnover among certified companies
higher performance vs. non-certified peers
report measurable business results
In Great Company
by Louis Carter · Foreword by Marshall Goldsmith
The book behind the SPARK framework. Built on five principles — collaboration, optimism, values, respect, and performance — that turn companies into places where people genuinely love to work.
More about the bookTransforming into a Most Loved Workplace®
Inside American Tire Distributors' cultural transformation, told by the team who drove the change.
Transforming into a Most Loved Workplace®
American Tire Distributors — told by the team who drove the change.
Download the Most Loved Workplace® Brochure
Learn why thousands of companies worldwide pursue Most Loved Workplace® certification.
Download the brochure