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About The Company

Kevel is an SaaS startup that has been transforming the AdTech industry for over a decade by offering the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more. We pride ourselves on being a privacy – first organization and believe innovation, constant refinement, and relentless growth have been key factors in driving our company’s success. We are committed to helping publishers drive new revenue and take back the Internet from ad tech giants like Google, Amazon, and Facebook.

Company headquarters
Headquarters Location

Durham, NC

Number of employees
Number Of Employees
100
Company industry
Industry
Computer Software
Company website
Company Website
Company ceo
CEO
James Avery

Our Certifications

See What We've Been Awarded

Top 100 US
TOP 100
2025
Certified
Certified
2025

Reviews

Why is Kevel a Most Loved Workplace®?

Kevel’s driving philosophy regarding the management of our people is “we are all adults”. We lead with respect, positive intent and transparency. We have continuous growth conversations with our employees and provide company financials openly in regular all-hands meetings. We actively live our values and use them in our regular decision making at all levels of the company. We collect employee feedback in engagement surveys and openly share the results. We get regular feedback from our employees that these practices foster an environment of psychological safety that allows us to thrive and grow, driving us towards success as a team.

Our core values guide everything we do as a company and as people. They authentically reflect who we are, how we operate, and who we aspire to be as a company. Without our values, we default to what’s expected and can sometimes go astray, so we believe in the power of centering values in everything that we do.

Our CEO and Founder, James Avery, is one of a kind! He has built an incredible leadership team which has been a valuable asset in Kevel’s transformation. He models our values by openly engaging others, communicating Kevel’s vision and mission effectively, he represents our ‘be open’ value by continuously being adaptable when the market fluctuates. He leads with honesty and integrity, always — even when there are difficult conversations to be had. He delights our customers by attending events, hopping on demos, meeting with our customers in person with our sales teams, etc. He embraces diversity and has led initiatives around building structures that promote fairness, inclusion and equity. He leads from the top and sets the best example for all of us!

At Kevel, our executive leadership team leads by example to set the tone on our company culture. We host quarterly company events, have employee resource groups including a womens/trans/femme group and a DEI committee, and also host an annual week long retreat for all our employees. We pride ourselves on being a people-first organization where we encourage vulnerability, authenticity and transparency. We aim to build an environment where every employee feels respected, welcomed and heard so that people can bring their whole selves to work in order to achieve team and company goals together.

Being a remote first organization, our main ways of collaboration and communication are virtual. Our teams use slack, zoom and a variety of other softwares quite heavily. We have biweekly all hands meetings, quarterly virtual events, and an annual corporate event where we all get together in person!

At Kevel, we offer 100% paid medical, dental and vision insurance for our employees and their dependents. We offer long term disability, short term disability and life insurance for all Kevel employees. We offer unlimited PTO with a minimum of 20 days off per year. We recognize 8 company holidays including our Kevel break at the end of the year (Kevel offices are closed from Christmas to New Years every year). We offer a 401K plan with a 4% match. We offer 100% paid parental leave, and our parental leave policy also includes leave for any employee who experiences reproductive loss. We offer a home office stipend and a free press benefit as well to all our employees!

Work Culture

Life at Kevel

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