When it comes to shaping the future of the company, everyone at Natoora has their say. Goals (OKRs) are set by our Senior rather than Executive management, meaning that targets are determined by a collaborative group of individuals leading teams on the ground, rather than at the top level. Social initiatives - our Diversity Collective, Staff Events, Perks and monthly Sessions talks - are organised by volunteers from diverse teams. The Senior and Executive Management Team aren’t only leaders, they get their hands dirty - working night shifts, driving vans and travelling across our hubs to get new projects off the ground.
They believe in our mission. People make Natoora, and their belief in our power to drive change is both palpable and impactful. We know that we both as individuals and a collective can drive change - it is our own firsthand experience that shapes the core infrastructure, identity and knowledge which makes our organisation so unique. We come together quarterly for global company meetings, in which we share our successes and learn from our mistakes. These are open to everyone, and act as an open forum for debate - giving us space to raise any questions, share our perspectives and look ahead to what comes next.
There is no hierarchy of ideas in our organisation, and we are encouraged to put forward our own thoughts and proposals in day-to-day meetings, quarterly company forums and in team gatherings - no matter what our level of experience or department. All of our offices are open plan, with Executive team members sitting side-by-side with new starters - encouraging open dialogues across levels of management. We run an annual diversity, equality and inclusion survey, opening up an anonymous space for people to share their perspectives on how we’re doing as an organisation.
Much of our Senior and Executive management started out in our warehouses, stores and on delivery run - testament to how firsthand experience shapes Natoora and the commitment our people have to our mission. Our People team runs the Natoora Academy, a development-lead programme which runs monthly sessions on everything from Excel Skills to Time Management, run by both internal leaders and external experts. The same team supports our Operations department with creating Personal Development Plans, which lay out clear pathways for growth that are tailored to each individual and their role - meaning that 95% of our promotions to management roles are hired from within.
Our core values are that we are human, we are active and we care - each of which plays out across our day-to-day actions. Human because we recognise that relationships are the single most important part of what we do - and the key to making our revolution happen; Active because we take initiative to shape our own future; Care because we put that same level of attention into everything we do. We have an industry-leading Education team whose responsibility is to make our deep-rooted knowledge available to all, so everyone at Natoora has a door into being part of a better food system. Our People team runs sessions that reinforce Care on a day to day level: from Emotional Intelligence, Giving Feedback to Stress Management.
We eat together every single day, sitting around communal tables to share the same ingredients used by the world’s leading chefs. The simple practice of coming together over great food is a solid foundation, one that reminds us daily of the reason why Natoora started - to open up access to incredible produce. On top of that, the learning opportunities opened up through the Academy and Sessions talks programmes, the Socials - twice a year staff parties for all teams, including families in the summer - create a workplace shaped by shared experience, which is fundamental to who we are.
Embodying our mission, and remaining central to the day-to-day running of the company. Franco is a known face across all areas of the business - to our teams in our stores, warehouses and offices - and remains actively involved with reinforcing our grassroots culture, from inductions for new starters to cooking at our events. His deep and personal commitment to achieving our goals is felt in every company meeting, conversation and email, which in turn motivates not only individuals but the entire organisation to push to achieve our targets.
We provide cost-price access to our food, a cycle to work scheme, a paid day off on our birthday, meditation sessions, ESOL English lessons, a stocked kitchen (with granola, fruit, coffee, tea and bread at all times) and discounts at restaurants via the CODE Hospitality app, with a trial of family cooking classes and farm days due in 2022.
We are a fast-growing company with a clear mission: to revolutionise the food system.
Suppliers to over 1,500 of the most influential restaurants in London, Paris and New York, we are equally determined to educate the general public on the impact of their food choices. Everything in our four central London stores and Eataly and Selfridges concessions is radically seasonal and fully traceable.
Our Counter concept at Fulham Road and Notting HIll is pioneering a new idea in café culture: that you don’t have to compromise on flavour or sustainability to eat a quick, nutritious meal. Serving up a radically seasonal and totally traceable menu, everything is made by us from scratch, using ingredients sourced straight from growers and producers in our own community.
Educating the customer is central to our food system revolution, and flavour is the greatest conduit for change. Through fruit and vegetable tastings we can encourage home cooks to diversify their diets, eat seasonally and make more informed food choices.
London, New York, Miami, LA, Milan, Barcelona, Copenhagen, Melbourne
Food & Beverage
Franco Frubini
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