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About the Company

We are a fast-growing company with a clear mission: to revolutionise the food system.
Suppliers to over 1,500 of the most influential restaurants in London, Paris and New York, we are equally determined to educate the general public on the impact of their food choices. Everything in our four central London stores and Eataly and Selfridges concessions is radically seasonal and fully traceable.
Our Counter concept at Fulham Road and Notting HIll is pioneering a new idea in café culture: that you don’t have to compromise on flavour or sustainability to eat a quick, nutritious meal. Serving up a radically seasonal and totally traceable menu, everything is made by us from scratch, using ingredients sourced straight from growers and producers in our own community.
Educating the customer is central to our food system revolution, and flavour is the greatest conduit for change. Through fruit and vegetable tastings we can encourage home cooks to diversify their diets, eat seasonally and make more informed food choices.

Company headquarters
Headquarters Location

London, New York, Miami, LA, Milan, Barcelona, Copenhagen, Melbourne

Number of employees
Number Of Employees
0 - 1000
Company industry

Food & Beverage

Company website
Company Website
Company ceo
Franco Frubini