Everyone in the firm sets KPIs and reports monthly on how projects are going, providing great transparency and clarity on team-wide goals.
The company offers clear levels of management and expectations / communication on what it means to be at and get promoted in to each level.
We train managers on how to be managers, run good meetings and one and ones.
Run biannual engagement surveys, and received a score of 90 on company confidence, belief in leadership.
Great onboarding, with a process that includes sharing user manuals, 1:1s with everyone at the firm, from most junior to most senior, and setting up new hires with onboarding buddies
As the world’s largest seed firm, we work like a best in class operating company. Primary is fundamentally reimagining the relationship VC firms have with founders, by devoting the largest team of operational experts to early stage founders. This team spends 4,800 hrs with founders, screens 30,000 candidates on their behalf, and spends 200 hours reviewing sales calls.
And this year we’re launching a nonprofit diversifying the nyc tech workforce.
Our “Wear the founders shoes” value means that we really embody a “no task too small mentality”—the very most senior leaders do plenty of very humble work.
Run biannual engagement surveys, and received a score of 90 on company confidence, belief in leadership.
Exec coaching and therapy for everyone.
Speaking coach is available.
All hands and weekly email shoutouts celebrating dozens of team achievements every week.
Wear the founders shoes is one of our core values, and spans everything from a burnout session we’re hosting for founders to how have a no task too small mentality on our team.
Half of the Partner team was promoted from within.
Every employee, including EAs, has carry, meaning every last member of the team stands to very materially benefit from positive investments and impact our team drives.
Partners share ownership—when one person wins, we all win. Makes us aligned.
Unlimited time off.
401k and donation matching.
Pays for 100% of benefits.
Every member of the team has carry—the VC equivalent of equity in the company.
We’re a team that likes to have fun / be healthy—we ran the Brooklyn half marathon together and started a Peloton club to work out together during the pandemic.
Primary does not have a CEO; rather it is led by Cofounding General Partners Brad Svrluga and Ben Sun, alongside General Partners Cassie Young and Jason Shuman. This group also works extremely collaboratively with an additional six Partners: Brian Schechter, Emily Man, Lisa Lewin, Mike Witkowski, Rebecca Price, and Sam Toole.
Every member of the team has carry—the VC equivalent of equity in the company.
Primary is the premier early stage venture firm working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, Vestwell, and many more.
The firm takes a low-volume, high-conviction approach—and devotes unreasonable resources toward making sure founders can succeed. With an Impact team that outnumbers investors 2:1, operational experts spend 100% of their time making hires, signing customers, and enabling future fundraising to supercharge growth. This partnership with top-tier founders makes companies in Primary’s portfolio 2x more likely to raise a Series A and 19x more likely to reach a billion-dollar-plus valuation—a third of Fund I companies are unicorns, less than a decade out.
We’re always excited to meet 99th-percentile founders building in B2B SaaS, built world, fintech, healthcare, infrastructure, and supply chain. And while we have a home court advantage in NYC, we invest globally, at pre-seed through A.
386 Park Ave S, 14th Floor, NYC, NY
Financial Services
Brad Svrluga, Ben Sun, Jason Shuman, Cassie Young
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