Firefly

Firefly is the street-level digital media platform that connects audiences with dynamic media on taxis and rideshare vehicles.

Firefly is one of the world’s leading mobility advertising providers.

We operate a three-sided marketplace across drivers, advertisers, and smart city data consumers.

Our proprietary advertising displays are installed on, in and around vehicles to deliver dynamic content based on location, time and other contextual triggers such as weather and live sports scores.

We are also the industry leader for individual-level attribution on ad-effectiveness in the physical world.

This IP is similar to what has been developed by Google in the digital world.