Credit Acceptance’s company values were created by its team members. In 2012, leadership asked all team members to share the qualities they most admired in their coworkers, then distilled those answers into the current PRIDE values: Positive, Respectful, Insightful, Direct, and Earnest. Today, PRIDE is deeply integrated into Credit Acceptance’s daily operations, organizational culture, and company identity. With commitment from leadership and support from team members, these values have created a collaborative environment that encourages difficult conversations and nurtures a listening culture.

CEO and president Ken Booth, who joined Credit Acceptance in 2004, embodies and promotes Credit Acceptance’s core purpose of changing lives. He does this through interactions with key stakeholders, including dealers, consumers, team members, and shareholders. His actions foster an environment where trust is built through open and honest two-way conversations—a direct reflection of Credit Acceptance’s PRIDE values. His transparent communication and work to cultivate a listening culture demonstrates his commitment to inclusion, fairness, and equality, aligning with the company’s overarching mission and values​.

Credit Acceptance leans into its PRIDE values—being Positive, Respectful, Insightful, Direct, and Earnest—throughout the team member journey, from hiring, to training and development, to performance management and recognition. Leaders leverage their listening culture by collecting feedback via quarterly surveys, as well as offering Q&As with the senior leadership team. Employees also benefit from the “Red Tape Remover,” an internal feature that allows team members to send questions and concerns directly to their CEO.
Credit Acceptance's diversity and inclusion committee recently launched multiple team member resource groups to support Black/African American team members, women, members and allies of of the LGBTQIA+ community, and veterans. These groups share knowledge and raise awareness, helping ensure widespread value and respect for diverse perspectives​.

Credit Acceptance culture emphasizes activities that combine teamwork with meaningful initiatives. With the shift to remote work that happened with the pandemic, leadership created new ways to help everyone stay connected. These include Regional Roundtable events in five hub cities across the country. The roundtables feature a “company business” segment delivered by a senior leader, which is designed to ensure alignment with purpose and strategy, as well as a camaraderie-building segment.
Another prime example of culture-defining activities was the Build-A-Bike event held at the most recent year’s Sales Leadership Exchange. The team solved puzzles in order to earn the tools and parts needed to assemble bicycles. Working in groups, they were able to build 18 bikes for the Orlando Boys and Girls Club.

Benefits are centered around a proactive approach to assisting team members and their families. Beginning in March 2020, Credit Acceptance transitioned to a remote-first working model, and now 95% of its team members work from home daily. This unique benefit defines the future of work, improving job satisfaction and giving team members the flexibility to be their best at work and home. Credit Acceptance also recently adjusted its incentive plans to account for inflation: In 2022, in addition to regular annual merit increases, it provided inflation adjustments of up to 2.5% to better compensate team members.