they are built on a core principle, established by our co-founder in 1983, to put others before yourself, to go above and beyond for the customer and for each other through kindness.
Kindness informs our Five Steps of Service and “You First” ideology, guiding our teams to serve with care, openness, and purpose.
We roll up our sleeves, consistently challenge ourselves to be better, and work hard with positivity, resilience, and grit daily.
We stand shoulder to shoulder as one team that faces challenges and celebrates successes, together."

handwriting letters to employees when they celebrate milestone work anniversaries and by sending a President’s Pin to those who go above and beyond for a customer or co-worker.
Chris Tomasso facilitates in-person fireside chats at the F.A.R.M. Chris reminds the managers that at the end of the day, First Watch is simply bacon and eggs – a perspective that builds camaraderie and eases tension on high-volume days.
By modeling our core values, Chris has created an inclusive culture that fosters kindness and continuous improvement."

hosting our annual We Hear You (W.H.Y.) Tour across the country and at the Home Office. The Tour connects our senior leadership team with employees from all divisions to enhance the workplace environment through feedback on a variety of topics. Since its inception, we’ve logged more than 100 ‘listening’ hours and in turn, have made meaningful (oftentimes immediate) improvements to operations, technology, benefits, compensation, and employee communication, including the founding of The Avocado Post, an internal magazine which informs and celebrates our people.
Our GM Council, twenty members who are nominated annually, gives monthly feedback to our COO; helping him make informed business decisions through a people focused lens."

leveraging an engagement tool to communicate with team members directly about benefits and company news. Personalized texts for birthdays, work anniversaries and, in times of crisis, used to check on safety and wellbeing.
We hold weekly meetings and complete monthly check-ins with managers to underscore the importance of operational excellence and personal connection.
Our annual leadership conference brings general managers across the country together for 2 ½ days to educate, motivate and celebrate.”

Backup childcare and eldercare for employees, plus Daycare center discounts
“You First” Emergency Assistance Fund
Telemedicine (no out-of-pocket fees) for all employees regardless of insurance plan
Complimentary access to the Calm App for all employees and five of their loved ones
Fully funded High School Diploma Program
College Tuition Reimbursement and discounts on degrees and professional certifications.
24/7 Employee Assistance Program (EAP), plus life coaching and career guidance
Bonus Programs for all restaurant managers
Health, Dental, and Vision Plans, plus Life and Disability Insurance
Monthly fitness allowance for equipment or access to a gym
Total Pet Plan discounts on pet care and medications
Perks at Work: 30,000+ discounts on travel, electronics, auto, and more
Dog-friendly Home Office
Supplemental Insurance: Accident, Critical Illness, + Indemnity Plan
401(k) Retirement Savings Plan with 50% match
Family Leave
Unlimited PTO for Directors and above