As a global scale-up with offices around the world, it’s critical our employees feel connected and are able to easily collaborate with each other. We use collaborative working tools such as Slack, Asana, Google Groups, video calls and in-person meetings. We encourage cross functional working, meaning our departments aren’t siloed and ideas are shared across the company. As well as respecting the global nature of our business and keeping all meetings within working hours for each office, we have ‘no meeting Fridays’, giving employees the space they might need. There are regular learning hours, wellbeing hours, product show and tells, and monthly all-company Town Halls where leadership showcase brilliant work, business wins, challenges and what’s coming up. In September, we’ll have our annual event, which brings everyone together in one location to connect and collaborate.
We emphasise professional and personal growth for every GWIer, and there’s a clear path to growth not just in their role at GWI but in their careers. As a fast-growing company, we give our current employees the chance to apply for new opportunities that open up within the business by advertising all roles internally. It’s also important that everyone is rewarded for their hard work and feel they’re part of the exciting journey that GWI is on, and our share scheme means that everyone is part of the company’s success. Our CEO, Tom, is a familiar face and regularly shares exciting updates. The positivity within the business is reflected in our 4.7 score on Glassdoor plus a 58 eNPS score (and increasing year on year!).
We feel it’s important to listen to our people and understand what outside influences might impact them, conducting monthly employee surveys. Throughout their GWI journey, employees will have a chance to feed back at 30,60 and 90 days, as well as an exit interview. We utilise Slack with live Q&As with our executive team to give everyone the opportunity to ask questions and interact with the senior team. We also celebrate ideas and performance through GWILoves, our recognition programme for people to nominate people outside of their team that have demonstrated our values. Another initiative is OneGWI, a group dedicated to ensuring inclusion in and out of the workplace.
All employees at GWI are given the space, flexibility and support to achieve their professional goals. They’re able to arrange time off when needed and supported in having flexible work arrangements, including flexible working, giving our people time to achieve their personal goals. We encourage regular one to ones with line managers to discuss career progression, and individual growth plans to craft personal goals. There are tailored team development days, regular workshops, and employee and manager level training to support these personal development plans. We have also worked hard to build an interactive and thorough onboarding process so that everyone joins GWI inspired and engaged.
Our values were defined by our employees through a series of workshops – they’re owned by our people and reflect how they truly feel about what it means to be a GWIer. To bring these values to life in our daily working lives, we do this every step, from recruitment to longer term development. We prioritise cultural fit as much as subject matter experience in hiring, and have culture panel interviews that assess values alignment. Our values are introduced and shared throughout onboarding, including training sessions on each. We measure value alignment through employee surveys throughout the year to make sure they’re being lived, and have reviewed them to introduce a new value after listening to our people.
As well as social outings and a host of social activities both during and after work, we support mental and physical health of employees by using tools such as Spill (mental health support), organising workshops, and expert talks on a balanced work life. There’s a culture of recognition and celebration of good work, and employees regularly champion each other through internal communications such as the GWI Success Slack channel. We have various programs such as an Ambassador Program, a Referral Program, and GWILoves, which give rewards. Each office is open-plan, bright and cheerful, allowing for collaborating, socialising and some down time with free snacks.
Our CEO, Tom Smith, isn’t just a name for the company but a face we see often. As part of our onboarding process, Tom meets every new hire and introduces them to GWI, its vision and values, and gives them the chance to ask any questions. He sends regular updates to the whole business, and is transparent and honest in his communication and presence in monthly meetings, providing assurances where necessary – for example, whilst everyone lived through a global pandemic. Tom regularly reminds us of the company vision and shows that our values and progress are shared from the top down.
Every GWIer gets 25 days annual leave as well as time off over Christmas when the office closes, but we also offer 15 days per year ‘work from anywhere’, where employees can work anywhere outside of their home city. We encourage flexible working around commitments and everyone is given the autonomy to start and end their day around their own schedule. What’s more, we have an early finish of 4pm on Fridays, and in the summer months, this is even earlier. We also offer enhanced parental leave, a working from home budget, and Simplyhealth cash plan. Our employee share scheme is open to everyone and allocates company shares based on band and job level.
GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data about their consumers. Values, purchase journeys, media usage, social media habits - we cover it all. With data representing nearly 3 billion people across 50+ countries, GWI has become the go-to for agencies, brands and media companies that want to know what really drives their audience to action. For more, visit www.gwi.com.
25 Farringdon St, London
United Kingdom
Market Research and Technology
Tom Smith
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