IPSY

IPSY is the membership at the center of beauty culture—a discovery engine, cultural pulse, and trusted insider all in one. Across our portfolio of subscriptions—which include IPSY Original (deluxe sample-size), IPSY Extra (full-size), and IPSY Ultimate (premium full-size)—members unlock insider prices on the best in makeup, skincare, hair care, and more, designed to help them play, explore, and express their unique beauty every day.

Through product innovation, machine learning technology, and a community-first mindset, IPSY democratizes beauty—delivering curated experiences and empowering authentic self-expression through beauty discovery.. Our proprietary technology platform is the ultimate in beauty innovation, leveraging millions of member data points that has led to the creation of s the world’s most-loved beauty subscriptions. To date, we have amassed over 200 million product reviews and built an avid beauty community at the heart of everything we do.

As the beauty industry’s most powerful marketing platform, we also connect brands, creators, and hyper-engaged consumers with unprecedented access to one another. We recently launched the IPSY Media Network, which delivers targeted, full-funnel solutions across content, creators, commerce, and real-world experiences, powered by IPSY’s first-party data.

At the core of it all is our world-class team—from merchandising to machine learning, editorial to engineering, and everything in between—working behind the scenes to bring this vision to life and make IPSY the media powerhouse and culture-driving beauty destination it is today.