We arm marketers with better intelligence that empowers them to make data-driven decisions that drive better results. Madison Logic’s ML Insights unifies three key data sources to create a holistic score of accounts demonstrating the highest propensity to purchase. This deep insight into in-market companies enables B2B marketers to improve targeting efficiency by focusing efforts on reaching the best accounts with content and messaging that uniquely meets buying committee needs at every stage of the sales cycle. Furthermore, access to better data makes it easier to create and run optimizations within companies, content, and personas to maximize conversions and accelerate deal velocity. By measuring success based on real-time pipeline impact, marketers can determine optimization opportunities faster based on multi-channel engagement.
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