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About

About the Company

At Nativo, we enable brands and publishers to harness the power of content. Our patented technology leverages machine learning and artificial intelligence to automate content distribution in a non-interruptive, fully integrated experience within trusted environments. Our mission at Nativo is to solve the mid-funnel and build genuine connections between brands and consumers through content—not just ads.
Founded by Justin Choi in 2010, Nativo is an Asian American-owned technology company—certified by NMSDC as a Minority Business Enterprise—holding more than a dozen patents in its proprietary technology and working with more than 3,500 premium publisher websites around the globe. Learn more at www.nativo.com.

Company headquarters
Headquarters Location

Nativo, Inc.
222 N. Pacific Coast Highway, Floor 10
El Segundo, CA 90245

Number of employees
Number Of Employees
0 - 1000
Company industry
Industry

Media/Publishing

Company website
Company Website
Company ceo
CEO
Justin Choi

Our Certifications

See What We've Been Awarded

Certified Company
Certified
2024

Reviews

Why is Nativo a Most Loved Workplace®?

Employees at Nativo hold a positive vision for the future, driven by our decade-long industry expertise and our role at the forefront of innovation. Advertisers will face a seismic shift caused by the disappearance of third-party cookies in 2024. We see this as a vital moment to assert our leadership and shape the future of advertising. Our innovative, privacy-friendly cookieless solutions are already surpassing legacy performance benchmarks, addressing the advertising funnel’s critical ‘murky middle.’ This capability to bridge crucial gaps is invigorating our team. Our confident outlook for growth in 2024 underpins our remarkable culture and contributes to our low attrition rate in 2023.

Our company values resonate deeply with our employees because they were instrumental in crafting them. In 2022, we undertook an inclusive exercise to refresh our values, inviting employees to actively participate in shaping them. This process involved analyzing the principles that guide our decisions, the behaviors we observe in our daily work, and our mutual expectations. As a result, our values are not mere words on a website; they genuinely reflect our organizational DNA and how we operate. This authentic representation helps us attract individuals who don’t just fit our culture but enrich it, aligning with our core values that have shaped our award-winning workplace culture.

Our CEO, an Asian-American founder and a serial entrepreneur, comes from humble beginnings and exemplifies our company values in every aspect of his leadership. His deep understanding of product innovation and building companies from scratch, coupled with his commitment to creating investor value, reflects his expertise. Beyond his professional acumen, his belief that ‘organizations aren’t successful – people are’ underscores his people-centric approach. He consistently incorporates our values into decision-making and operates from first principles, demonstrating a visionary ability to steer the company toward market leadership. His recent recognition as one of the BEST CEOs of 2023 by Comparably, based on employee surveys, highlights his impactful presence in the workplace. As a thought leader in the industry, he is often sought after for his insights, further solidifying his role as a model of our values and leadership.

We demonstrate respect and ensure inclusivity by elevating every voice, even those not physically present. Upholding ‘we are strengthened by our differences’ as a core value, we’re dedicated to fostering a culture of inclusion and belonging. We recognize that diverse perspectives and life experiences are vital for innovation. Embracing diverse thinking and encouraging open debate, we drive our growth. We build strong connections in a safe, supportive environment, crucial for championing each individual. Our leaders are accountable through regular evaluations of how well they embody this behavior. This commitment is reflected in our low attrition rates and high employee referrals, with 50% of our 2023 hires coming through such referrals, underscoring the success of our inclusive culture.

At Nativo, we thrive in frictionless collaboration, a cornerstone of our distributed model. We prioritize asynchronous work, balance virtual and in-person meetings, and utilize Slack’s huddle feature for impromptu connections. By avoiding an overreliance on these tools, we prevent frequent disruptions, allowing space for deep, focused work. This approach not only encourages innovation but also respects personal time. Ultimately, our strength lies not just in generating ideas but in executing them with speed and adaptability.

At Nativo, we excel in remote work culture, complemented by exciting annual company retreats at top destinations. We offer unlimited time off, including a winter break shutdown, for rest and family time. Our inclusive paid parental leave supports all team members on their parenting journey, complete with a transition program for returning to work. We ensure a well-equipped home office for productivity. Prioritizing mental wellness, we provide access to Spring Health. Our health and wellbeing allowance and comprehensive benefits also cater to personal needs. As part of our Equity Incentive Program, every Nativo member is an owner, directly contributing to our success.

Benefits
See what Nativo's main benefits are
  • Medical
  • Dental
  • Vision
  • 401(k) Match
  • Equity Plan
  • Performance Bonus
  • Pay Transparency
  • Company-Sponsored Outings
  • Wellness Stipend
  • Home Office Stipend
  • Remote First Work
  • FSA
  • Life Insurance
  • Mental Health Support
  • Pet Insurance Discount
  • Wellness Days
  • Generous Parental Leave
  • Return to Work Programs
  • Summer Hours
  • Annual Company Retreat
  • Unlimited Vacation
  • Sabbatical
  • Bereavement Lave
  • Company-Wide Shutdowns

Work Culture

Life at Nativo

What's it like to work here?

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