The following is a list of questions we are frequently asked about our Most Loved Workplace® certification, analysis, and research process. 

What is your process?

The first step is to complete the online company profile and application. Once completed in its entirety, your application will be submitted for review to a member of the Most Loved Workplace team to verify. 

You will receive a URL in your account dashboard for your Love of Workplace Index™ Pulse Validation survey to distribute to your employees. 

A minimum of 33% or 1,000 employees must complete the Pulse Validation to be eligible for certification. 

The survey responses must be received in full no later than May 31, 2022.

Upon completion, the Most Loved Workplace® team will review the complete certification application. You will receive a decision within two weeks from the final submission. 

Why is my registration, application, and certification process free?

To maintain the integrity of the research and be the most inclusive, we opened the process to everyone for free. 

What is the Love of Workplace Index™ Pulse Validation

The Love of Workplace Index™ is a highly valuable and validated assessment that is fast, and easy to use. The pulse validation measures the degree of love employees have for your company. It measures your levels of collaboration; how positive workers feel about their future at the company; how much employee values align with employer values; respect at all levels; and career achievement. The Love of Workplace Index™ pulse validation takes employees between 3-4 minutes to complete and is a prerequisite of certification. 

How many employees must complete the Love of Workplace Index™ Pulse Validation to qualify for certification?

A minimum of 33% of employees for companies with less than 3,000 employees or a minimum of 1,000 for companies with 3,000 or more employees must respond to the survey.

Who has access to the results from our Love of Workplace Index™ Pulse Validation Survey and how is it used?

The answers are collected either anonymously or confidentially by Best Practice Institute, at the direction of the applying company, and not shared with any third parties or partners. The survey responses will be seen only by Best Practice Institute staff to make certification decisions. All final benchmarking reports use aggregated data not attributed to any specific company. 

Companies can purchase access to their results in a benchmarked detailed report if they choose for an additional fee. Contact us for more information about data security or purchasing access to your company’s responses and analyzed data.

Are there any hidden charges?

No. We provide optional opportunities for branding, marketing, data, and reports once you have been certified if you wish to take advantage of them at a fee. You are not obligated to purchase anything to become certified and considered for the Newsweek list.

Are we required to turn over a list of our vendors and partners?


What is a Most Loved Workplaces® Cohort?

Each month throughout the year, Most Loved Workplace®  releases a limited cohort of certified companies. By limiting the number of companies each month, organizations can have the space and benefits to take full advantage of the opportunity to promote and brand themselves as a Most Loved Workplace®. 

Is certification a prerequisite to be considered for the Newsweek Top 100 Most Loved Workplaces® List?


What are the criteria for the Newsweek List? 

Newsweek’s ranking of the Most Loved Workplaces® in 2021 pays tribute to companies that put respect, caring, and appreciation for their employees at the center of their business model and, in doing so, have earned the loyalty and respect of the people who work for them.

The list was created with the Best Practice Institute (BPI), a leadership development center, and think tank. BPI has conducted extensive research to identify the specific management practices that lead to employee motivation and satisfaction and to document the strong link between worker satisfaction and productivity and performance. Based on that research, BPI measured five basic areas, via surveys, to determine how employees feel about where they work to create the 2021 Most Loved Workplaces® list: the level of collaboration at the firm; how positive workers are about their future at the company; how much employer values align with employee values; respect at all levels; and career achievement.

In 2021, BPI surveyed more than 800,000 employees at companies ranging from less than 50 employees to more than 10,000; additionally, BPI interviewed several hundred company officials. 

How Do You Identify the Top 100 Companies for Newsweek

Certified companies are evaluated and scored as follows:
– Thirty-five percent of the initial score is based on employee survey responses.
– Twenty-five percent derives from analyzing external public ratings from Comparably, Careerbliss, Glassdoor, Indeed, Google, and more.
– Forty percent came from direct interviews with and written responses from company officials.
Newsweek then conducts additional research into every company on the list and the top runners up. The final list of 100 companies is then determined and ranked. (The list includes both U.S. firms and companies with a strong U.S. presence based overseas.)

The rankings combine quantitative and qualitative analysis that BPI developed and featured in the book In Great Company (McGraw-Hill, 2019) by BPI and Most Loved Workplace founder Louis Carter.

Who owns Most Loved Workplaces® and the Love of Workplace Index?

Best Practice Institute, Inc. owns the registered trademark and copyright to the Most Loved Workplaces® brand and the Love of Workplace Index™. Most Loved Workplace® is a registered trademark filed and patented by the U.S. Trademarks and Patents Office by Best Practice Institute, Inc.Who has access to the results from our Love of Workplace Index™ Pulse Validation Survey and how is it used?


Profile on receives over 200,000 visitors per month and Millions of impressions.

Press Release

All certified companies will be included in the monthly Press Release through PRWeb announcing their certification.

Social Media Pod

We will bring everyone together on a social media pod so we can support each other in announcements as Most Loved Workplace® Certified companies.

Zoom Meeting

Most Loved Workplace Certified Companies will meet on Zoom to network and share best practices and ways of supporting each other.

Top Most Loved Workplaces® on Newsweek.

You will be considered for Newsweek’s Top Most Loved Workplaces as well as other Newsweek lists in the future.