8 Ways to Leverage Employee Advocacy with Most Loved Workplace® Certifications
4 Min. Read
Employee advocacy is a powerful tool for organizations looking to amplify their brand, attract top talent, and foster a positive workplace culture. At Most Loved Workplace®, we offer a range of certifications and services designed to help you leverage employee advocacy to its fullest potential. Here are the top eight ways to maximize employee advocacy using our certifications and offerings, supported by research and insights.
Table of Contents
1. Encourage Social Media Sharing with MLW Certification
Empower your employees to share their positive experiences on social media by highlighting your Most Loved Workplace® certification. According to the Marketing Advisory Network, brand messages reach 561% further when shared by employees compared to official brand channels. Providing employees with shareable content and encouraging the use of company-specific hashtags can significantly increase visibility and engagement.
2. Create an Employee Advocacy Program with MLW Tools
Establish a formal advocacy program using our Most Loved Workplace® tools and resources. A structured program provides training, resources, and incentives, making it easier for employees to promote your brand effectively. Research by Hinge Marketing shows that companies with formal employee advocacy programs experience a 12x increase in brand visibility.
Building a Thriving Workplace Culture!
Discover how to leverage the right technology and implement a proactive strategy that cultivates talent and facilitates team collaboration.
3. Showcase Employee Stories through MLW Platform
Feature employee success stories and testimonials on your website, social media, and internal communications using our Most Loved Workplace® platform. This not only boosts morale but also highlights the positive aspects of your workplace to external audiences. A report by LinkedIn found that content shared by employees receives 8x more engagement than content shared by brands.
4. Leverage Employee Networks with MLW Certification
Encourage employees to use their personal and professional networks to spread the word about your company by promoting your MLW certification. This can include sharing job openings, company news, and achievements. According to a study by Edelman Trust Barometer, employees are considered more credible than CEOs, making their advocacy efforts more impactful.
5. Recognize and Reward Advocacy with MLW Recognition Programs
Publicly recognize and reward employees who actively advocate for your company through our Most Loved Workplace® recognition programs. This can be through incentives, awards, or shout-outs in company meetings and communications. A survey by Gallup found that employee recognition leads to a 20% increase in productivity and a 21% increase in profitability.
6. Provide Content and Tools with MLW Services
Equip your employees with the content and tools they need to be effective advocates using our Most Loved Workplace® services. This includes providing them with up-to-date information, branded materials, and easy-to-share content. The Marketing Advisory Network reports that 83% of employees in engaged companies participate in advocacy efforts, compared to only 5% in disengaged companies.
7. Foster a Positive Workplace Culture with MLW Certifications
A positive workplace culture naturally encourages advocacy. Achieve this by attaining and promoting your Most Loved Workplace® certification, which ensures your employees feel valued, respected, and engaged. According to a study by Deloitte, organizations with a strong sense of purpose and culture outperform the stock market by 42%.
8. Measure and Optimize with MLW Analytics
Track the impact of employee advocacy efforts through metrics provided by our Most Loved Workplace® analytics. This includes social media reach, engagement, and referrals. Use this data to refine and optimize your advocacy programs for even greater impact. Research by Altimeter shows that 90% of companies using employee advocacy programs track their performance, leading to continuous improvement and success.
Amplify Your Brand’s Message with a Most Loved Workplace® Certification
By leveraging Most Loved Workplace® certifications and services, you can amplify your brand’s message, attract top talent, and create a stronger, more connected workplace. Implementing these strategies will help you harness the power of your employees’ voices and drive meaningful results for your organization.
Louis Carter
CEO, Most Loved Workplace®
[email protected]
512-891-6100
References:
- Marketing Advisory Network. “The Power of Employee Advocacy: How Employees Can Amplify Your Brand.” 2020.
- Hinge Marketing. “Employee Advocacy Study.” 2019.
- LinkedIn. “Global Talent Trends 2020.”
- Edelman Trust Barometer. “Special Report: Employee Trust.” 2020.
- Gallup. “The Relationship Between Engagement at Work and Organizational Outcomes.” 2019.
- Deloitte. “The Deloitte Global Human Capital Trends.” 2020.
- Altimeter. “The 2020 State of Digital Transformation.”
Louis Carter is the founder and CEO of Best Practice Institute, Most Loved Workplace, and Results-Based Culture. Author of In Great Company, Change Champions Field Guide, and Best Practices in Talent Management, as well as a series of Leadership Development books. He is a trusted strategic advisor and coach to CEOs, CHROs, and leaders of mid-sized to F500 companies – enabling change and steering employer brand development together with highly effective teams, leaders, and organizations as a whole.
0 Comments