How to Strategically Build Your Employer Brand with Most Loved Workplace® Certifications
5 Min. Read
Building a strong employer brand is crucial for attracting top talent, retaining employees, and fostering a positive workplace culture. At Most Loved Workplace®, we offer a range of certifications and services designed to help you strategically build and enhance your employer brand. Here are the top eight ways to achieve this, supported by the latest research and insights.
Table of Contents
1. Showcase Your Commitment to Employee Well-being with MLW Certification
Most Loved Workplace® certification highlights your dedication to employee well-being, a top priority for today’s workforce. A study by the Harvard Business Review found that employees who feel their well-being is supported are 89% more likely to recommend their company as a great place to work. Promote your MLW certification to demonstrate your commitment to a healthy work-life balance and supportive environment.
2. Utilize Data-Driven Insights to Tailor Your Employer Brand
Leverage the analytics provided by Most Loved Workplace® to understand what matters most to your employees. According to a report by McKinsey & Company, data-driven organizations are 23 times more likely to acquire customers. Use these insights to tailor your employer branding efforts, ensuring they resonate with current and prospective employees.
Building a Thriving Workplace Culture!
Discover how to leverage the right technology and implement a proactive strategy that cultivates talent and facilitates team collaboration.
3. Leverage Virtual Events and Webinars with MLW Services
Host virtual events and webinars to engage with potential candidates and showcase your workplace culture. LinkedIn’s Global Talent Trends report indicates that 87% of candidates say a positive interview experience can change their mind about a role or company they once doubted. Utilize MLW services to create engaging virtual events that provide a glimpse into your organization’s values and culture.
4. Implement Continuous Feedback Loops with MLW Tools
Encourage ongoing feedback from your employees to continually improve your workplace. A Gallup study found that companies that implement regular employee feedback have turnover rates that are 14.9% lower than for employees who do not receive feedback. The Most Loved Workplace® tools can facilitate continuous feedback loops, helping you stay aligned with your employees’ needs and expectations.
5. Promote Diversity and Inclusion Initiatives with MLW Certification
Highlight your commitment to diversity and inclusion through your Most Loved Workplace® certification. Research by Glassdoor shows that 67% of job seekers consider workplace diversity an important factor when considering employment opportunities. Use your certification to showcase your inclusive policies and practices, attracting a diverse range of candidates.
6. Enhance Employer Brand through Employee Advocacy Programs
Develop and promote employee advocacy programs to amplify your employer brand. According to Edelman Trust Barometer, 78% of people trust individuals over institutions. Equip your employees with the resources and training provided by MLW to share their positive experiences, extending your brand’s reach and credibility.
7. Create Personalized Candidate Experiences with MLW Insights
Use the insights from Most Loved Workplace® to create personalized candidate experiences. A survey by IBM found that personalized candidate experiences can improve the likelihood of accepting a job offer by 67%. Tailor your recruitment process to reflect the values and culture of your organization, making a lasting impression on potential hires.
8. Measure the Impact of Your Employer Branding Efforts
Track the effectiveness of your employer branding initiatives using MLW analytics. According to LinkedIn, companies with strong employer brands see a 50% cost-per-hire reduction and a 28% reduction in turnover. Use this data to refine and optimize your strategies, ensuring continuous improvement and success.
By leveraging Most Loved Workplace® certifications and services, you can strategically build and enhance your employer brand, attracting top talent and creating a thriving, positive workplace culture. Implementing these strategies will help you establish a strong employer brand that drives meaningful results for your organization.
Louis Carter
CEO, Most Loved Workplace®
References:
- Harvard Business Review. “The Impact of Employee Well-being on Performance.” 2021.
- McKinsey & Company. “The State of Data-Driven Organizations.” 2021.
- LinkedIn. “Global Talent Trends 2021.”
- Gallup. “The Relationship Between Engagement at Work and Organizational Outcomes.” 2021.
- Glassdoor. “Workplace Diversity Survey.” 2021.
- Edelman Trust Barometer. “Trust in Brands Report.” 2021.
- IBM. “The Value of Personalized Candidate Experiences.” 2021.
Louis Carter is the founder and CEO of Best Practice Institute, Most Loved Workplace, and Results-Based Culture. Author of In Great Company, Change Champions Field Guide, and Best Practices in Talent Management, as well as a series of Leadership Development books. He is a trusted strategic advisor and coach to CEOs, CHROs, and leaders of mid-sized to F500 companies – enabling change and steering employer brand development together with highly effective teams, leaders, and organizations as a whole.
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