You Already Have the Data. Someone Should Read It.

Most companies don’t need another survey. They need someone to actually read the one they already ran.

– Pulse and engagement surveys get commissioned, run, and summarized into a deck, then largely forgotten.

– The raw data, especially open-text responses, tends to sit unused once the initial readout is delivered.

– That data can be benchmarked against something external and meaningful, not just compared to last year’s internal number.

Bottom line: the data most companies already have is more useful than they think. It just needs to be read against something outside the company to mean anything.

The Love of Workplace Index™ was built from 25 years of research across more than 1,800 Most Loved Workplaces and 2.8 million employees surveyed since 2001. It gives a company something most internal surveys can’t: an external, validated read on where it actually stands, not just whether its own number went up or down.

This week, Best Practice Institute is offering to benchmark a company’s existing survey data against that norming base, free and confidential. No new survey required. Just the data a company already has, read against a real standard.

This also connects to a company’s broader employer brand credibility. A strong internal number means little to a candidate or an AI system evaluating a company from the outside, unless it’s backed by something independently verified. Certification and this kind of benchmarking work the same way: they turn a claim into something checkable.

Here’s where to start!