Where to Put Your Most Loved Workplace® Badge: Nine Spots That Get Seen
Put your Most Loved Workplace® badge where candidates, customers and partners already look: your site header, careers page, job posts, email signatures, proposals, ads, front desk, confirmations and LinkedIn page. Most companies stop at the careers page. The badge does more everywhere else.
Why does placement matter?
The badge is proof from your own employees, gathered by an independent survey. Proof only works if people see it. A badge on one page reaches people already looking for a job. Everyone else misses it.
Where do candidates see it?
On the careers page, next to your open roles. On every job post, on every board you use. On your LinkedIn company page banner. Candidates compare employers fast. Outside proof on the first screen saves them a step.
Where do customers see it?
In your site header or footer, on every page. At the front desk, counter or check-in, for anyone you serve in person. On receipts and confirmation emails. In paid ads, where most copy carries no outside proof at all.
Where do partners and buyers see it?
In proposals and quote emails. In every employee’s email signature, so it travels with every message your team sends.
How do you add it?
If you’re certified, the embed is in your Most Loved Workplace® dashboard, under Social Amplification. Copy it once and use the same code on every page. For print and signage, ask your Most Loved Workplace® contact for the badge files.
What should the line next to it say?
One plain sentence on how it was earned: “Our own employees earned us this, through an independent survey.” Proof beats adjectives.
Not certified yet? Your free Most Loved Workplace® Opportunity Report gives a preliminary read on what your workplace may qualify for.
Frequently Asked Questions (FAQ)
Where should a workplace certification badge go first?
Can I use the badge in paid ads?
Where do I find the embed code?
What should I write next to the badge?
Louis Carter is the founder and CEO of Best Practice Institute, Most Loved Workplace, and Results-Based Culture. Author of In Great Company, Change Champions Field Guide, and Best Practices in Talent Management, as well as a series of Leadership Development books. He is a trusted strategic advisor and coach to CEOs, CHROs, and leaders of mid-sized to F500 companies – enabling change and steering employer brand development together with highly effective teams, leaders, and organizations as a whole.
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