Who Checked Your Culture Claim? What the Evidence Behind a Most Loved Workplace® Looks Like
Every employer makes a promise to candidates: on the careers page, in job ads, in award announcements. The question is whether anyone other than the employer has checked it. Here is what independent evidence looks like.
Measure it.
The Most Loved Workplaces® list draws on surveys of more than two million employees worldwide and in-depth interviews with hundreds of company leaders. The survey tool is Best Practice Institute’s Love of Workplace Index™.
According to Most Loved Workplace® data, Most Loved Workplaces achieve significantly better workforce outcomes than their peers, boasting a four times higher employee retention rate compared to the industry baseline, and 48% greater highly engaged employees compared to non-certified companies.
Certify it.
Most Loved Workplace® certification is based on independent employee-sentiment data collected by Best Practice Institute, not self-reported marketing claims.
Name what you measure.
The ranking measures five primary areas: collaboration, how positive workers are about their future at the company, how closely employer and employee values align, respect at all levels, and career achievement.
Activate it.
Best Practice Institute research on employer brand signals suggests an independent certification builds credibility when candidates meet it consistently: on the careers page, in job postings, on LinkedIn and in search results.
The pattern is the same each time. Ask employees. Have the evidence verified by someone other than the company. Show it where candidates look. Take the love inside the company and make it visible outside.
According to Most Loved Workplace® data, Most Loved Workplaces achieve significantly better workforce outcomes than their peers, boasting a four times higher employee retention rate compared to the industry baseline, and a workforce with 48% more highly engaged employees compared to non-certified companies.
Frequently Asked Questions (FAQ)
How is Most Loved Workplace® certification verified?
What is the Love of Workplace Index™?
Does the free report make a company certified?
Louis Carter is the founder and CEO of Best Practice Institute, Most Loved Workplace, and Results-Based Culture. Author of In Great Company, Change Champions Field Guide, and Best Practices in Talent Management, as well as a series of Leadership Development books. He is a trusted strategic advisor and coach to CEOs, CHROs, and leaders of mid-sized to F500 companies – enabling change and steering employer brand development together with highly effective teams, leaders, and organizations as a whole.
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